🔗 Share this article Chainsaw Man Leads American Cinema Earnings in First Weekend Has Sony repeated their success? In the wake of the success of the blockbuster Demon Slayer: Infinity Castle, which earned more than $600 million worldwide, Chainsaw Man – The Movie: Reze Arc has surpassed the $100M milestone worldwide, attaining a international earnings of $108 million in its opening frame. The film surpassed the thriller Black Phone 2 ($12.9M) in its second weekend in cinemas, as well as Springsteen: Deliver Me From Nowhere with Jeremy Allen White ($9M). Impressive Domestic and Worldwide Performance Helmed by filmmaker Tatsuya Yoshihara, the film is a straightforward follow-up of Chainsaw Man’s first season. It grossed $18.2 million in North America after a strong $5.2 million Saturday earnings and four-point-five-million-dollar Sunday take. Globally, the MAPPA-produced movie grossed $14.7M across 46 Sony markets, pushing its worldwide total to over $60 million through Sony distribution ($43.1M international, $18.2 million in the U.S.). Sony has yet to announce its final earnings figure. Benchmarks to Previous Successful Anime Films Specialist agency an industry expert noted in prior discussions, contrasting the movie's expected results to the popular film Jujutsu Kaisen 0, which made $34 million in the North America in 2022 and started with a similar eighteen million dollars stateside. This movie's first weekend matches that benchmark, while its $108 million global gross is now positioned slightly below the earlier film's over $166 million total earnings. While it is improbable the Reze Arc movie will earn the numbers of blockbuster the enormous hit Demon Slayer: Infinity Castle, it remains a huge win for the studio. Fan Engagement Campaigns Drive Success The studio and its partner Crunchyroll have successfully utilized fan engagement to boost their supremacy at the animated movie market. The movie's advertising push began at the Anime Expo in LA in July with a MAPPA presentation, unique experiences, and Pochita photo ops, followed by a notable appearance at New York Comic Con including behind-the-scenes footage, audience giveaways, and more MAPPA sessions. Moreover, organizers held an exclusive fan screening for general audiences and popular figures too after the final day of the event. What’s Next This year marks a big year for anime, and for the company, which has one more anime film premiering in the coming months in the film Jujutsu Kaisen: Execution in November.